For those of you who don't follow American football, the NFL is facing a lockout due to stalled negotiations between the players union and the NFL administrators over salary caps. Now, I don't care much about it either way--it's a bit like watching two high-end divorce lawyers squabble over who has to pick up the dinner check while the minimum-wage staff wait in vain for the table to open up--but I do have to comment on this bit of amazingness: Chris Cluwe, the punter for the Minnesota Vikings, has drawn helpful and humorous images to explain the situation from the players' perspectives.
The pictures are enough to get me on the players' side for the sake of comedy alone, but check out the top-right corner of the second picture!
When a player in the NFL is using it in common speech, that's when you know an Internet phrase has achieved cultural saturation and significance. Oxford Dictionary, get on this.